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Brit Xplorer

Brit Xplorer

Objective:
To create a look and style to launch a new product name, Brit Xplorer. Apply this new look across the documentation and advertising material.

Method:
Aimed at the UK inbound backpacker I utilised rough graphic elements and two tone effects alluding to the ‘punk era’ and strong use of the Union flag to again reinforce the unique UK feel and freedom of the product. The tone of the writing was also important to maintain the youthful approach while speaking in a language appropriate to non UK passport holders.

 

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